The move is hardly a surprise given the success which archrival Netflix has had since initiating its crackdown a year ago. According to analytics firm Antenna, Netflix's United States signups increased by 102 percent during the first four days after its rule went into effect in May 2023, compared to the 60 days prior. There were an average of 73,000 new signups daily, far outpacing cancelations.
From June, Disney will begin converting suspected account sharers to paid subscribers across Disney+, having already begun announcing the changes to Hulu and ESPN+ subscribers.
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