Amid ‘streamflation,’ consumers are spending more on TV streaming than ever

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“Streamflation” has been a hot topic with streaming subscribers recently amid a slew of price hikes by media companies like Walt Disney Co., which raised the price of its Disney+ and Hulu streaming services yet again in August.



Yet escalating prices don’t seem to be scaring away consumers; in fact, they’re subscribing, and spending, more than ever. Spending on streaming services in January 2024 spiked more than 70% from 2021, while the share of households paying over $100 a month has more than doubled, according to a new Bank...

Learn more: https://www.marketwatch.com/story/amid-streamflation-consumers-are-spending-more-on-tv...