Even Cable TV Giants Know That Consumers Prefer Streaming — but They’ve Got a Plan
Posted: Thu Apr 25, 2024 9:11 am
Both Charter and Comcast have rolled out streaming TV packages for a fraction of the price of their cable TV counterparts … but without live sports.
The top cable TV companies lost more than 3.8 million subscribers in 2023, with Comcast alone losing more than 2 million and Charter over 1 million, per Leichtman research.
With cable TV service in a state of cord-cutting freefall, two of the biggest players in the space are leaning into a new strategy to try and stop the bleeding.
Learn more: https://www.hollywoodreporter.com/business/business-news/spectrum-xfinity-cheap-streaming-tv-plans...
The top cable TV companies lost more than 3.8 million subscribers in 2023, with Comcast alone losing more than 2 million and Charter over 1 million, per Leichtman research.
With cable TV service in a state of cord-cutting freefall, two of the biggest players in the space are leaning into a new strategy to try and stop the bleeding.
Learn more: https://www.hollywoodreporter.com/business/business-news/spectrum-xfinity-cheap-streaming-tv-plans...