Pixalate Releases Top 11 Amazon Fire Connected TV Ad Fraud Types in Q1 2024: ‘Bundle ID’ Spoofing is No. 1

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Pixalate’s research into open programmatic advertising finds Bundle ID (App) Spoofing is the most common form of ad fraud impacting 747 apps in the Amazon Fire CTV app store; Invalid SSAI (“Proxy”) ranks second (17% of all IVT) impacting 478 apps in Q1 2024.



Top Ad Fraud Types on Amazon Fire TV Apps in Q1 2024

Bundle ID (App) Spoofing (60% of all IVT) is the most common of the 11 IVT types identified
Impacted 747 distinct apps on Amazon Fire TV app store
Invalid SSAI (Proxy) (17%) is the second most common IVT type
Impacted 478 distinct apps on Amazon Fire TV app store

Top CTV Ad Fraud Types by Platform

Samsung Smart TV
Amazon Fire TV
Apple TV
Roku

Learn more: https://www.pixalate.com/blog/q1-2024-most-common-ctv-invalid-traffic-types-amazon-fire-tv