The more affordable bundle aims to combat subscription fatigue and reduce the rate of defections. People “familiar with the situation” told The Wall Street Journal on Thursday that the bundle will cost $10 a month instead of the roughly $17 per month you’d pay for the services separately.
It’s unusual for two rival streaming services to agree to a bundle, but there are benefits to doing so via distributors like Verizon, Comcast, Apple, and Amazon. Bundles can attract more customers to both streaming services, and reduce the number of people canceling their subscriptions when they are done watching a specific show.
Learn more: https://www.theverge.com/2023/11/10/23955191/verizon-netflix-warner-discovery-max...
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