“We’re turning our attention to what every modern [consumer products] marketer needs: massive scale and full-funnel solutions,” Jay Askinasi, SVP, head of global media revenue and growth at Roku, said in a statement. “With the click of the Roku remote, users can make a purchase directly from their TV screen.”
Instacart and Roku first partnered in 2023 offering advertisers insights to measure the impact of TV ads on e-commerce purchases. The companies report that numerous brands have leveraged the partnership.
On average, across multiple advertisers, 52% of streamers who purchased a product they saw advertised on Roku via Instacart were new to the brand, according to Instacart and Roku.
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