As Its Original Content Strategy Pays Off, Roku Plans to Double Down in 2022
Posted: Sun Dec 12, 2021 6:49 pm
The former Quibi shows were a bright spot for the platform this year
Roku kicked off 2021 by expanding into the original programming space—acquiring global rights in January to 75 shows from shuttered shortform streamer Quibi. As the platform comes off its biggest year in company history, it plans to double-down on its originals strategy in 2022.[...] Read more @ adweek.com
Roku kicked off 2021 by expanding into the original programming space—acquiring global rights in January to 75 shows from shuttered shortform streamer Quibi. As the platform comes off its biggest year in company history, it plans to double-down on its originals strategy in 2022.[...] Read more @ adweek.com