Roku introduces Advertising Watermark to Prevent Device Spoofing

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Roku’s Advertising Watermark is a free technology helping advertisers and publishers validate the authenticity of CTV ads.




Roku announced the Roku Advertising Watermark, a new authentication technology for its ad ecosystem. Free to use by publishers and advertisers, it confirms that ads are being viewed through a TV streaming device instead of on a desktop or mobile device[...] Continue reading @ martech.com

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