Roku introduces Advertising Watermark to Prevent Device Spoofing
Posted: Thu Feb 24, 2022 4:50 pm
Roku’s Advertising Watermark is a free technology helping advertisers and publishers validate the authenticity of CTV ads.
Roku announced the Roku Advertising Watermark, a new authentication technology for its ad ecosystem. Free to use by publishers and advertisers, it confirms that ads are being viewed through a TV streaming device instead of on a desktop or mobile device[...] Continue reading @ martech.com
The Motley Fool: Advertisers Lose Millions of Dollars to Roku-Related Ad Fraud
Roku announced the Roku Advertising Watermark, a new authentication technology for its ad ecosystem. Free to use by publishers and advertisers, it confirms that ads are being viewed through a TV streaming device instead of on a desktop or mobile device[...] Continue reading @ martech.com
The Motley Fool: Advertisers Lose Millions of Dollars to Roku-Related Ad Fraud