Roku has a problem — its buttons aren’t printing enough money

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Roku has a problem — its buttons aren’t printing enough money

Post by Admin » Tue Aug 02, 2022 9:40 am

No, you didn't suddenly forget how to read: Roku, the streaming box and service company, is worried about how much money its buttons are bringing in.

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Not because it suddenly started making clicky actuators for other companies to include in their products (what a pivot that would be), but because Roku’s really an advertising company in streamer’s clothing. And it absolutely has prime real estate to sell to streaming services: for a fee, it’ll plaster their logos onto buttons that customers will likely see every time they use a Roku. Even better, those buttons will only launch that service[...] Continue Reading @theverge

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