“Launching on The Roku Channel offers Viaplay outstanding reach in the world’s largest streaming market,” said Vanda Rapti, Viaplay Group chief commercial officer, North America and Viaplay Select (pictured). “Our award-winning series and films, many with internationally recognized stars, are an ideal fit for The Roku Channel’s diverse line-up of Premium Subscriptions. Premium Nordic content has a dedicated audience in the US, and fans can now experience the most stylish and thrilling stories that the region has to offer.”
Read more: Viaplay lands on Roku Channel in US
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