Roku has announced that more ads will be coming to the home screens of its devices and TVs in the near future, according to a statement made to the publication Adexchanger (as reported by FlatpanelsHD) at CES.
In the statement to Adexchanger, Roku’s VP of global ad sales and partnerships, Kristian Shepard, said that it will “immerse advertisers in more parts of the screen and home” via interactive and 'shoppable' ad formats.
The ads won’t reportedly be limited to entertainment or media, but will include ads for restaurants and cars. This follows on from Roku's introduction of interactive ads in June 2023 that acted as ‘virtual showrooms’ and allowed users to click around a ‘virtual catalog’, Shepard told Adexchanger. She also...
Learn more: https://www.techradar.com/televisions/own-a-roku-tv-or-streaming-device-youre-about-to-see-a-lot-more-ads...
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