Roku On Fire! Makes Deal With Nielsen's Advanced Video Advertising

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It seems like Roku has been making deal after deal lately to further their platform. Bringing joy into the hearts and minds of cord-cutters everywhere. They recently made a deal to purchase from Nielson their Advanced Video Advertising (AVA) business.



This gives them a big leg up over competitors like Amazon and Apple with access to Nielsen's video automatic content recognition (ACR) and dynamic ad insertion (DAI) tech.

Nielsen and Roku will form a partnership for Nielsen ad and content that will be integrated into Roku's popular platform.

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