YouTube-Roku Squabble Shines a Light on Dynamic Ad Insertion

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YouTube-Roku Squabble Shines a Light on Dynamic Ad Insertion

Post by Admin » Wed Jun 16, 2021 6:19 am

Dust-up points to power of personalization

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The negotiations around whether YouTube will remain on the Roku platform offer a great lesson. Both sides are posturing and blaming the other for the breakdown in decision-making... See more at nexttv.com



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