YouTube-Roku Squabble Shines a Light on Dynamic Ad Insertion
Posted: Wed Jun 16, 2021 6:19 am
Dust-up points to power of personalization
The negotiations around whether YouTube will remain on the Roku platform offer a great lesson. Both sides are posturing and blaming the other for the breakdown in decision-making... See more at nexttv.com
The negotiations around whether YouTube will remain on the Roku platform offer a great lesson. Both sides are posturing and blaming the other for the breakdown in decision-making... See more at nexttv.com