Amazon Prime Video penetration at 45% in U.S., price hike won't deter customers - Parks Associates

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In March the price for Amazon Prime’s annual membership increased $20 per year for existing customers, but Parks Associates doesn’t think the hike will deter customers.



New data from the firm’s OTT Video Market Tracker shows that as of Q3 2021, Amazon Prime Video subscriber penetration reached 45% of U.S. internet households. Parks Associates estimates that Amazon Prime members stood at 77.3 million households as of Q1 2021, with around 71% of them watching Prime Video.

In April 2021 Amazon CEO Jeff Bezos claimed more than [...] Continue reading @ fiercevideo.com


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