Following the lead trendsetters like Netflix and Hulu, major studios invested billions of dollars into building a digital audience to help supplement declining viewership on traditional cable. That trend was put into hyperdrive with the arrival of the coronavirus pandemic, which turned in-home entertainment into the only option for millions. In a brief span, the number of available streaming options exploded. Big-name entertainment brands like Paramount, NBC and HBO launched their own platforms. Massive tech firms like Amazon and Apple have invested heavily in the business. Dozens of smaller platforms — targeting everyone from horror fans to history buffs — have also emerged[...] Continue Reading
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