Netflix is increasing subscription prices in the U.S. and other markets — including the first hike on its ad-supported plan.
The streamer revealed the price increases along with its Q4 2024 earnings results Tuesday, when it announced its biggest-ever quarterly increase in subscribers with a gain of 18.9 million for the period.
Under the new pricing in the U.S., Netflix’s Standard plan without ads will rise by $2.50 — going from $15.49 to $17.99 per month.
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