Inside the Cable TV Hospice: Can NBCUniversal’s Divorce From MSNBC, Syfy, E! and More Prolong the Life of Once-Popular C

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Inside the Cable TV Hospice: Can NBCUniversal’s Divorce From MSNBC, Syfy, E! and More Prolong the Life of Once-Popular C

Post by Admin » Tue Feb 18, 2025 4:41 pm

MTV’s fortunes have declined so far that most Gen Z and Gen Alpha consumers have never seen more than a few minutes of the channel, other than old clips harvested on TikTok and YouTube.

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And MTV is not alone. The traditional cable television business that gave rise to CNN, USA Network, ESPN, Nickelodeon, TNT, Discovery Channel and A&E Network is in steady decline. Some would call it a “state of decay,” made worse by a woeful lack of investment. Although cable’s been waning for years, industry veterans are still stunned to see long-established brands evaporating against the competitive challenge posed by streaming platforms. In recent years...

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