Last week, ESPN put a price tag on the standalone streaming service it’s launching in the fall, and it’s not cheap.
ESPN’s streaming service will cost $30 per month, with an option to bundle Hulu and Disney+ for $6 more. (A limited time offer at launch will throw in both services free for the first year.) By contrast, ESPN’s carriage fees—the amount it charges cable TV providers to carry its channels—are reportedly around $10 per month, amounting to a 200% markup for a la carte viewing.
If you’re having trouble figuring out who would pay for such a thing, the answer might be...
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