When HBO Max launched its ad-supported plan in 2021, it promised no more than four minutes of ads per hour. Now, it’s quietly backtracked.
A support page for Max’s Basic with Ads plan says to expect six minutes of ads per hour, a 50 percent jump. According to the Wayback Machine, that same page listed four minutes of ads per hour as recently as February 2025.
And despite its original promise not to show ads during HBO programming, Max has been breaking up HBO shows with commercials as well. An episode of The Last of Us, for instance, had three ad breaks, plus a batch of ads before the video started. (The service is changing its name back to...
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