To address this, cable providers are integrating streaming apps into viewing platforms, offering customisable packages, and even including some free SVOD service. However, US cable operator Charter Communications has taken a fresh approach to bundling by including popular SVOD services in its linear TV offerings, packing in nearly as much streaming content value as its video packages cost.
Maintaining cable's relevance
During Charter Communications Q4 2024 earnings call, CEO Chris Winfrey asserted that video could once again become a valuable asset. He informed investors of Charter's plans to enhance SVOD offerings and launch a digital video marketplace on Xumo...
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