For many Americans turning on their brand-new televisions to watch the Super Bowl or the Winter Olympics, ads will be the very first thing they see on their home screen, placed right alongside input and connectivity options.
To advertisers, that ad space is increasingly the best — and last — chance to grab a viewer’s attention before they disappear into Disney+ (DIS), Netflix (NFLX), and other ad-free streaming services.
[...] Read more @ Yahoo Finance
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