Amazon Prime Video penetration at 45% in U.S., price hike won't deter customers - Parks Associates

Welcome, this is the group to share general streaming TV news and information on streaming TV services, channels and apps.
Post Reply
User avatar
Admin
Site Admin
Posts: 2118
Joined: Wed Jul 03, 2019 6:33 pm

Amazon Prime Video penetration at 45% in U.S., price hike won't deter customers - Parks Associates

Post by Admin » Thu Apr 07, 2022 7:35 pm

In March the price for Amazon Prime’s annual membership increased $20 per year for existing customers, but Parks Associates doesn’t think the hike will deter customers.

Image

New data from the firm’s OTT Video Market Tracker shows that as of Q3 2021, Amazon Prime Video subscriber penetration reached 45% of U.S. internet households. Parks Associates estimates that Amazon Prime members stood at 77.3 million households as of Q1 2021, with around 71% of them watching Prime Video.

In April 2021 Amazon CEO Jeff Bezos claimed more than [...] Continue reading @ fiercevideo.com


First seen in the > Android News Category @ tvstreamin.com/news.html


Tech Marvels, Streaming Hacks, and More! Check out ChitChat for a dose of digital brilliance. Click to join the geeky ride! 🚀 #TechTalks

Post Reply
Privacy | Terms | DMCA