Netflix Ad Tier Launch Moved Up to November to Get Ahead of Disney+, Streamer Tells Ad Buyers
Posted: Fri Sep 02, 2022 5:28 pm
Netflix initially asked for a 'soft $65 CPM,' or cost per thousand impressions, but sources say many advertisers aren't willing to pay that much
Netflix is moving up the timeline for the debut of its cheaper, ad-supported plan to November — in order to get out before the Dec. 8 launch of the Disney+ tier with advertising.
In July, Netflix told investors that it was[...] Continue Reading @ variety
Read More Tech News @ 24/7 FREE TVStreamin News
Netflix is moving up the timeline for the debut of its cheaper, ad-supported plan to November — in order to get out before the Dec. 8 launch of the Disney+ tier with advertising.
In July, Netflix told investors that it was[...] Continue Reading @ variety
Read More Tech News @ 24/7 FREE TVStreamin News