Warner Bros. Discovery CFO calls company’s HBO Max and Discovery+ ‘underpriced,’ suggesting price hikes may be coming

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Warner Bros. Discovery CFO calls company’s HBO Max and Discovery+ ‘underpriced,’ suggesting price hikes may be coming

Post by Admin » Wed Sep 14, 2022 6:27 am

Streaming service subscriber growth may be slowing, but that doesn’t mean prices won’t keep rising.

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Wiedenfels suggested the company had ample room to raise prices given the strength of content on the services, which will be merged into one next year. Last month, Warner Bros. Discovery said it planned to launch a combined HBO Max-Discovery+ service in the U.S. in mid-2023, with international markets to follow.

While Warner Bros. Discovery hasn’t announced how it will price a combined service, Wiedenfels’ comments suggest the company may use the merging as a chance to raise prices. HBO Max is currently[...] Continue Reading @ cnbc


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