Report: HBO Max to Introduce Ads in HBO Originals, Reversing Longstanding Policy

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Since its launch in November 1972, HBO has been the pinnacle of premium television. In fact, its whole ethos was that “It’s not TV. It’s HBO.”



A large part of what made HBO special at launch was that it was different than all of its linear competitors; yes, customers had to pay for the privilege of watching the content, but in exchange, they did not have to deal with the annoyance of commercials. But now[...] Continue Reading

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