Over the past few years, the rise of streaming services has radically changed the television industry.
Following the lead trendsetters like Netflix and Hulu, major studios invested billions of dollars into building a digital audience to help supplement declining viewership on traditional cable. That trend was put into hyperdrive with the arrival of the coronavirus pandemic, which turned in-home entertainment into the only option for millions. In a brief span, the number of available streaming options exploded. Big-name entertainment brands like Paramount, NBC and HBO launched their own platforms. Massive tech firms like Amazon and Apple have invested heavily in the business. Dozens of smaller platforms — targeting everyone from horror fans to history buffs — have also emerged[...] Continue Reading
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Is the streaming TV ‘golden age’ already over?
Is the streaming TV ‘golden age’ already over?
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