Samba TV, a provider of omniscreen data and measurement, today released its latest State of Viewership report, analyzing approximately 47 billion hours of linear and streaming during the second half of 2022.
Samba TV said its “targeted insights illustrate a viewership landscape marked by a historic new low in linear TV viewership and record saturation of the linear advertising market[...] Continue Reading
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Report Finds Linear TV Plummets To 7-Quarter Low As Cord Cutters/Nevers Make Up A Majority Of U.S. Population
Report Finds Linear TV Plummets To 7-Quarter Low As Cord Cutters/Nevers Make Up A Majority Of U.S. Population
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