Report Finds Linear TV Plummets To 7-Quarter Low As Cord Cutters/Nevers Make Up A Majority Of U.S. Population

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Report Finds Linear TV Plummets To 7-Quarter Low As Cord Cutters/Nevers Make Up A Majority Of U.S. Population

Post by Admin » Thu Feb 16, 2023 8:01 am

Samba TV, a provider of omniscreen data and measurement, today released its latest State of Viewership report, analyzing approximately 47 billion hours of linear and streaming during the second half of 2022.

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Samba TV said its “targeted insights illustrate a viewership landscape marked by a historic new low in linear TV viewership and record saturation of the linear advertising market[...] Continue Reading

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