Netflix With Ads takes off, Peak TV shuts down

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Netflix With Ads takes off, Peak TV shuts down

Post by Admin » Sat Mar 25, 2023 10:31 am

After what seemed to be a bit of a slow start, Netflix With Ads appears to actually be getting some traction.

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The estimable Lucas Shaw at Bloomberg reports that the service now has around 1 million ad-supported viewers and, more importantly, fulfilled its forecasted deliveries to advertisers, many of whom allegedly paid sky-high CPMs.

But here’s the even more important piece: Netflix With Ads does not appear to be cannibalizing Netflix Without Ads, something many had predicted[...] Continue Reading



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