When confronted with growing evidence that cord cutting (defined as cutting the TV cord but keeping broadband and streaming TV) was a growing trend, most of these same executives spent years first denying cord cutting was happening, then trying to claim the only people doing so were lame man-children living in their moms’ basements.
Stodgy old cable giants have shown some adaptation. Comcast offers its own streaming service, Peacock. Charter tries to offer users a cheaper streaming-only plan. Both companies have started bundling streaming services with traditional cable offerings.
That said, they simultaneously seem absolutely dedicated to raising prices on traditional cable TV bundles in a bid to price gouge any customers looking to stick around. Cable providers on average raised rates as high as $15 last year, with several imposing two price hikes in the same year:
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