
From major mergers to shifting viewer habits—with last year’s ‘What to Expect’ report predictions of seeing more niche content, greater sports coverage and significant advancements in user experience all proving to be spot on.
Now, it seems ad-supported streaming is set to dominate the spotlight once again, drawing even more attention and bringing additional opportunities across the industry.
The rapid growth of FAST channels in 2024 shows no signs of slowing, with ad-supported streaming set to dominate as its popularity rises worldwide and the gap between ad-supported and ad-free tiers widens. But with the space evolving so quickly, one question lingers: how long can this momentum last?
Below, Russell Foy, FAST Channels TV CEO, provides invaluable insight into the future of FAST. So, what can we expect from the next 12 months?
The Future of FAST
With every major streaming service adopting an ad-supported model in recent years, we’re expecting to see the free ad-supported streaming space continue to boom in the coming months.
➤➤➤ SEE MORE @ Advanced Television