
Netflix is metaphorically flexing its muscles and spiking the football this week, announcing both record fourth-quarter subscriber gains and price hikes for nearly every one of its plans.
In other words, the streaming giant has you right where it wants you. It’s the world’s most popular paid streaming service, with cancellation rates well below industry averages. Its crackdown on password sharing has been a resounding success, and its foray into ad-supported streaming is boosting revenues. As it dumps money into more expensive sports programming—like those Christmas NFL games—it’s confident you’ll help pay the bill.
Hence the price hikes: The Standard with Ads plan is now $8 per month, up from $7. The Standard no-ads plan is now $17 per month, up from $15.49. And the Premium plan with 4K video is now $25 per month, up from $23. The only plan that isn’t increasing is the optional $7 surcharge for adding an authorized password sharer to your account.
What can you do about it?
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