Bad news for cord-cutters, price hikes are working as intended
Posted: Sat Feb 01, 2025 6:49 am
Streamers are reaping considerably higher revenues from raising prices, and are not seeing cataclysmic cancel reactions from customers.
Over the last 18 months, we at The Streamable have covered too many streaming price increases to count. Nearly every major streaming service has raised its rates in that time, including Apple TV+ and Peacock. These streamers are both chasing the elusive metric of profitability, but have the price hikes helped, or driven customers away? New data from Parrot Analytics shows that both streamers have benefited greatly by raising prices, and despite complaints from consumers, streaming services are likely to keep raising rates so long as they continue to see favorable results.
➤➤➤ SEE MORE @ MSN
Over the last 18 months, we at The Streamable have covered too many streaming price increases to count. Nearly every major streaming service has raised its rates in that time, including Apple TV+ and Peacock. These streamers are both chasing the elusive metric of profitability, but have the price hikes helped, or driven customers away? New data from Parrot Analytics shows that both streamers have benefited greatly by raising prices, and despite complaints from consumers, streaming services are likely to keep raising rates so long as they continue to see favorable results.
➤➤➤ SEE MORE @ MSN