Inside the Cable TV Hospice: Can NBCUniversal’s Divorce From MSNBC, Syfy, E! and More Prolong the Life of Once-Popular C
Posted: Tue Feb 18, 2025 4:41 pm
MTV’s fortunes have declined so far that most Gen Z and Gen Alpha consumers have never seen more than a few minutes of the channel, other than old clips harvested on TikTok and YouTube.
And MTV is not alone. The traditional cable television business that gave rise to CNN, USA Network, ESPN, Nickelodeon, TNT, Discovery Channel and A&E Network is in steady decline. Some would call it a “state of decay,” made worse by a woeful lack of investment. Although cable’s been waning for years, industry veterans are still stunned to see long-established brands evaporating against the competitive challenge posed by streaming platforms. In recent years...
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And MTV is not alone. The traditional cable television business that gave rise to CNN, USA Network, ESPN, Nickelodeon, TNT, Discovery Channel and A&E Network is in steady decline. Some would call it a “state of decay,” made worse by a woeful lack of investment. Although cable’s been waning for years, industry veterans are still stunned to see long-established brands evaporating against the competitive challenge posed by streaming platforms. In recent years...
➤➤➤ SEE MORE @ VARIETY