Attracting new subscribers is obviously important for every streaming service, but it’s only half the battle. The other half is keeping those viewers engaged. It’s always more expensive to bring new customers to a streamer than it is to keep existing ones, and studies have shown that the longer a person stays with a streaming service, the less likely they are to cancel in the future.
That’s why executives at Disney and Warner Bros. Discovery are likely overjoyed by data shared by The Wall Street Journal this week that shows the Disney+, Hulu, and Max bundle is quite effective at preventing subscribers from canceling.
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