Here's what automatic content recognition (ACR) is all about - and why you should consider turning it off.
Did you know that whenever you turn on your smart TV, you invite an unseen guest to watch it with you?
These days, most popular TV models utilize automatic content recognition (ACR), a form of ad surveillance technology that gathers information about everything you watch and transmits it to a centralized database. Manufacturers then use your data to identify your viewing preferences, enabling them to deliver highly targeted ads.
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