In 2024 YouTube generated $54.2 billion in revenue ranking second to Disney. Last year, Disney’s revenue (excluding their parks and experiences divisions) reached $59.7 billion.
In its fourth quarter 2024 earnings report, YouTube’s ad revenue reached a record quarterly high $10.5 billion. For all of 2024 ad revenue totaled $36.15 billion, a year-over-year increase of +15%. In the analysis Nathanson noted if YouTube was a standalone business, they would be worth upwards of $550 billion, accounting for approximately 30% of parent company Alphabet’s total valuation.
Besides ad dollars, YouTube revenue sources include; subscriptions such as YouTube Premium, YouTube Music along with NFL Sunday Ticket and YouTube Primetime Channels. Another revenue source is the virtual MVPD YouTube TV.
Nathanson wrote, “Looking ahead, we expect subscription revenue growth to continue to outpace advertising, driven primarily by subscriber additions. However, with no further price increases factored into our model, we anticipate a gradual slowdown in subscription growth as net additions moderate, particularly for YouTube TV. As a result, we forecast...
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