2023: The Year ‘Cord Cutting’ Became The Majority Norm

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It wasn’t that long ago that cable TV execs were trying to claim that “cord cutting” was either outright fiction, or a fad that would end once Millennials started procreating.



The willful denial among cable execs was downright palpable for the better part of the last decade. Now they all just pretend like they never made those claims or predictions.

Fast forward to 2023, and streaming subscriptions are poised to pass traditional cable TV subscriptions for the first time ever. According to new analysis by research firm Insider Intelligence, by the end of this year, the number of cable TV subscribers will drop 10.2% to 121.1 million, while non-pay TV customers (streaming, antenna) will soar 12.5%, to 144.1 million.

Learn more: at TechDirt