A segment of subscribers might find Amazon's decision to introduce ads on Prime Video, and then offering an option to remove these ads for an additional cost, a bit contentious. While Prime Video has been known for its ad-free streaming experience, the introduction of ads might be disappointing for subscribers who initially signed up for an ad-free service. The optional fee to disable ads could potentially be viewed as an additional cost on top of the Prime subscription fee, altering the value proposition for users.
Seems like a number of Prime users are considering canceling their subscriptions due to the recent news about Prime Video introducing ads and the added $2.99 fee to opt out.
Honestly, paying extra just to avoid ads might make some users think they're better off watching free ad-supported content instead of shelling out more money on their Prime subscription.
It does feel like another instance of a big corporation making changes that could potentially inconvenience their customers, especially when it involves adding fees for what was once a standard feature.
Learn how to cancel your Amazon Prime subscription
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