Netflix prepares to launch new user experience on smart TVs
Posted: Wed May 07, 2025 9:46 am
The new experience will be rolling out to customers soon, and was first teased by the company next year.
Netflix is gearing up to launch a huge update to its user interface. The streamer is giving its smart TV user experience a big overhaul, and the changes are all designed to help customers find a new passion to stream, as well as to keep them engaged with the service while watching on their largest screen.
Key Details:
Moving on up: Netflix is moving the left-hand menu to the top of the screen in its new UI.
AI will help: Responsive recommendations and generative AI will help customers find something new to stream more easily.
Vertical integration: The streamer is testing a new vertical video feed that customers can scroll through.
➤➤➤ SEE MORE @ The Streamable
Netflix is gearing up to launch a huge update to its user interface. The streamer is giving its smart TV user experience a big overhaul, and the changes are all designed to help customers find a new passion to stream, as well as to keep them engaged with the service while watching on their largest screen.
Key Details:
Moving on up: Netflix is moving the left-hand menu to the top of the screen in its new UI.
AI will help: Responsive recommendations and generative AI will help customers find something new to stream more easily.
Vertical integration: The streamer is testing a new vertical video feed that customers can scroll through.
➤➤➤ SEE MORE @ The Streamable