YouTube TV Bucks The Pay-TV Trend, Growing By Disrupting – But Not Everyone “Enjoys The Zen”
Posted: Mon May 12, 2025 6:31 pm
In just eight years, and in a landscape defined by cord-cutting and decline, YouTube TV has become one of the largest pay-TV providers in the U.S.
In rapidly scaling to more than 8 million U.S. households (only Comcast, Charter and DirecTV are bigger) since launching in 2017, it has countered the long-established living-room paradigm. Viewers have embraced its new-model interface, which substitutes curation and algorithms for old-school channel-flipping, as well as features like Multi-view and an unlimited DVR.
One disruption involving advertising, however, has gained less favorable notice in some industry circles. As TV ad buyers and sellers gather in New York next week for a glittery annual spree of upfront presentations Monday through Wednesday, the role of distributors won’t be center stage. But unrest with YouTube TV’s approach has grown into what audio engineers would call “ground loop hum” issuing from a speaker. In Deadline’s conversations in recent days with about a dozen stakeholders in the TV bundle (programmers, vendors and media buyers), a clear majority criticized YouTube TV for what they said was a lack of...
➤➤➤ SEE MORE @ Deadline
In rapidly scaling to more than 8 million U.S. households (only Comcast, Charter and DirecTV are bigger) since launching in 2017, it has countered the long-established living-room paradigm. Viewers have embraced its new-model interface, which substitutes curation and algorithms for old-school channel-flipping, as well as features like Multi-view and an unlimited DVR.
One disruption involving advertising, however, has gained less favorable notice in some industry circles. As TV ad buyers and sellers gather in New York next week for a glittery annual spree of upfront presentations Monday through Wednesday, the role of distributors won’t be center stage. But unrest with YouTube TV’s approach has grown into what audio engineers would call “ground loop hum” issuing from a speaker. In Deadline’s conversations in recent days with about a dozen stakeholders in the TV bundle (programmers, vendors and media buyers), a clear majority criticized YouTube TV for what they said was a lack of...
➤➤➤ SEE MORE @ Deadline