Pay-TV Falls To 1987 Levels
Posted: Fri Jun 13, 2025 5:03 pm
Wall Street Analyst Thinks It Could Be “Finding The Long-Imagined Bottom”

Cord-cutting is continuing to drive significant declines in pay-TV subscribers, but traditional pay-TV operators appear to be showing signs of being able to stop the bleeding.
That’s one of the main takeaways in MoffettNathanson’s quarterly “Cord-Cutting Monitor” report, which the Wall Street research firm issued Tuesday.
“To state the obvious, a subscriber decline of nearly 12% per year can hardly be called ‘good,'” the firm’s Craig Moffett wrote. “But, for what it’s worth, we’ve now had three consecutive quarters of improvement in the decline rate of traditional pay-TV. That’s the first time we’ve been able to say that since the decline began” in the early 2010s.
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Cord-cutting is continuing to drive significant declines in pay-TV subscribers, but traditional pay-TV operators appear to be showing signs of being able to stop the bleeding.
That’s one of the main takeaways in MoffettNathanson’s quarterly “Cord-Cutting Monitor” report, which the Wall Street research firm issued Tuesday.
“To state the obvious, a subscriber decline of nearly 12% per year can hardly be called ‘good,'” the firm’s Craig Moffett wrote. “But, for what it’s worth, we’ve now had three consecutive quarters of improvement in the decline rate of traditional pay-TV. That’s the first time we’ve been able to say that since the decline began” in the early 2010s.
➤➤➤ SEE MORE @ DEADLINE