Recent deals which have seen Verizon customers get a discounted package of Netflix and Max content and reports of a similar union between Paramount+ and AppleTV+ are the latest attempts by streaming service providers to stem churn and drive profit that will continue and spread throughout the industry well into the New Year.
Wall Street likes it, at least when it come to the prospect of Paramount+ and AppleTV+ tieing the knot. Shares of Paramount Global traded up several percent on the news, even with no official announcement from either side.
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