HBO’s Path to Streaming Profit: Sell to Netflix, Slash Marketing and Crack Down on Sharing
Posted: Thu Mar 07, 2024 6:24 pm
They chased Netflix and then they cut costs. Neither has worked.
Hollywood’s oldest studios need a new strategy
After a rocky first year at the helm of Warner Bros. Discovery, David Zaslav set a goal that he thought would solve his problems on Wall Street. He would make his streaming business profitable.
Zaslav achieved his goal — sort of — by delivering a direct-to-consumer profit of about $100 million last year. But investors have been unimpressed. Shares in the company are down almost 24% this year.
Learn more:https://www.bloomberg.com/news/newsletters/2024-03-04/hbo-s-path-to-streaming-profit-sell-to-netflix-slash-marketing-and-crack-down...
Hollywood’s oldest studios need a new strategy
After a rocky first year at the helm of Warner Bros. Discovery, David Zaslav set a goal that he thought would solve his problems on Wall Street. He would make his streaming business profitable.
Zaslav achieved his goal — sort of — by delivering a direct-to-consumer profit of about $100 million last year. But investors have been unimpressed. Shares in the company are down almost 24% this year.
Learn more:https://www.bloomberg.com/news/newsletters/2024-03-04/hbo-s-path-to-streaming-profit-sell-to-netflix-slash-marketing-and-crack-down...