Apple TV Plus is growing, but it's still not as popular as its rivals

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Apple remains a critical darling for TV services.



Just weeks after an entertainment expert claimed "no one is watching Apple TV", it appears the company's streaming service is growing.

According to research from JustWatch, Apple TV Plus now has 8% of the market share, which matches Paramount+. Apple TV is up from 7% from the previous period, suggesting that, despite suggestions to the contrary, it has grown by a single per cent.

For context, though, Apple still lags behind industry juggernauts Amazon Prime Video (with 22%), Netflix (21%), and Max (14%). Disney Plus sits at...

Learn more: https://www.imore.com/music-movies-tv/apple-tv/apple-tv-plus-is-growing-but-its-still-not-as-popular-as-its-rivals