Oh boy! Here we go, Roku owners. According to Engadget, Roku is looking for a way to serve ads to users of its devices, even if they’re not using the device. Roku is looking to patent this technology and it seems like a terrible idea. Roku is already serving ads on its interface when you power it on. That seems like fair game, nothing wrong with serving ads, we do it here. But now, the company is looking into serving ads outside its platform on any device that is plugged into the same system the Roku is plugged into.
Lowpass has uncovered a patent filing that shows the company is looking to develop a system or a method “for ad insertion by a display device coupled to a media device via a high-definition media interface (HDMI) connection.”
So that means, the company can insert ads on your Samsung Smart TV and even insert ads on your Apple TV, Chromecast, or any gaming console. These ads would show up on content you are watching when you pause it.
Learn more: https://techaeris.com/2024/04/05/roku-wants-to-serve-ads-3rd-party-devices
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