This year, it’s machine learning (being sold as AI, which doesn’t actually exist, as simple gaming of machine learning algorithms veering easily toward screed and hate language has shown).
In all of the hype around crypto and AI, one might assume that streaming doesn’t really consume enough energy to significantly move the needle on power generation and consumption. Yet, while there are numerous narratives floating around on the topic of streaming’s power problem—a few of which I’ll cover in this article—there’s a bigger issue at play with streaming: How do we make it sustainable, even as it grows to be the dominant form of audio and video delivery globally?
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