A new report from measurement firm Comscore has shed light on the popularity of Roku, both as a streaming service and an operating system.
According to the June findings, Roku is the most popular CTV operating system by time spent, representing 49% of the total market. Capitalizing on this usage, The Roku Channel has become the most popular streaming service among all free, ad-supported streaming television (FAST) offerings.
The data was made available because...
SEE MORE: https://www.adweek.com/convergent-tv/roku-channel-most-popular-fast-service/
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